Privacy Policy

Last updated: 13 May 2026 • Domain: atomiclobby.info

This Privacy Policy describes how Atomic Lobby ("we", "us", or "our"), operated at atomiclobby.info, collects, uses, discloses, and manages your personal information. We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using atomiclobby.info, you consent to the collection and use of your information as described in this policy. If you do not agree with this policy, please do not use our website.

1. Who We Are

Atomic Lobby is an Australian gaming media platform providing game reviews, esports tournament coverage, and community content. Our registered business address is Level 4, 100 Harris Street, Pyrmont NSW 2009, Australia (ABN: 47 123 456 789). You can contact our Privacy Officer at [email protected].

2. Information We Collect

We may collect the following categories of personal information:

• Contact information: Your name and email address when you subscribe to our newsletter, submit a contact form, or register for community features.
• Usage data: Information about how you interact with atomiclobby.info, including pages visited, time spent, links clicked, and referring URLs, collected via cookies and analytics tools.
• Device information: Browser type, operating system, device type, screen resolution, and IP address (anonymised where possible).
• Communications: The content of messages you send us via our contact form or email.
• Voluntarily provided information: Any additional information you choose to provide when contacting us or participating in community features.

We do not collect sensitive information (such as health, financial, or government identifier data) through this website.

3. How We Collect Information

We collect personal information in the following ways:

• Directly from you when you complete a form, subscribe to our newsletter, or contact us.
• Automatically through cookies and similar tracking technologies when you browse atomiclobby.info.
• From third-party analytics providers (such as Google Analytics) that process anonymised usage data on our behalf.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

• To send you our newsletter and gaming content updates (only if you have subscribed and consented).
• To respond to your enquiries, feedback, and contact form submissions.
• To analyse and improve the performance, content, and user experience of atomiclobby.info.
• To comply with our legal obligations under Australian law.
• To detect, prevent, and address technical issues or security threats.

We will not use your personal information for purposes other than those described above without your explicit consent.

5. Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: We may share data with trusted third-party service providers (such as email delivery services and analytics platforms) who assist us in operating atomiclobby.info. These providers are contractually obligated to protect your data and may not use it for their own purposes.
• Legal requirements: We may disclose your information if required to do so by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

6. International Data Transfers

Some of our third-party service providers (including analytics and email platforms) may be located outside Australia. Where we transfer personal information overseas, we take reasonable steps to ensure the recipient handles it in a manner consistent with the Australian Privacy Principles.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscriber data is retained until you unsubscribe. Contact form data is retained for up to 24 months. Usage and analytics data is retained in anonymised form for up to 26 months.

8. Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include HTTPS encryption, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Cookies

Atomic Lobby uses cookies and similar tracking technologies to enhance your browsing experience and collect usage analytics. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

10. Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of your personal information (subject to legal retention obligations).
• Withdraw consent to receive marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you believe we have mishandled your personal information.

To exercise any of these rights, please contact our Privacy Officer at [email protected]. We will respond to your request within 30 days.

11. Third-Party Links

atomiclobby.info may contain links to third-party websites, including social media platforms, game developers, and esports organisations. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

atomiclobby.info is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Continued use of atomiclobby.info after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

• Email: [email protected]
• Post: Privacy Officer, Atomic Lobby, Level 4, 100 Harris Street, Pyrmont NSW 2009, Australia
• Phone: +61 2 9000 1234

For general enquiries, visit our Contact page.